Monster Alphabets draws inspiration from the unorthodox, forming a darkly romantic display of gothic minimalism.

Launched in 2012, Monster Alphabets is designed by Tokyo-trained Sarah Watanabe. Having graduated with honours from the UWA School of Architecture before turning to her true calling of fashion design, Sarah’s architectural background is evident in the discussion of form, light, silhouette, structure and minimalism seen in her fashion works.

Sarah uses fabrication, texture and layering as a means to explore the concept of consciousness and capture the fragility and distortion of fashion in the digital age.

Monster Alphabets was one of the six national winners of the Project Nextgen for Mercedes Benz Fashion Week Australia 2016, recognised for creative and future business potential.  Selection panel included key industry members such as Edwina McCann (Vogue Australia), Kellie Hush (Harper’s Bazaar Australia), Emily Weight (Fashion IMG Australia), Justin O’Shea (, Eva Galambos (Parlor X), Chris Buchanan (Ellery), Donna Player (David Jones) and Kelly Francis (MADE).